Privacy Policy

We take the responsibility of protecting your personal information very seriously. This Privacy Policy will help you understand how HOWL Worldwide Ltd ("HOWL", "we", or "us") collects, uses, shares, and protects your personal information. Please read this policy in conjunction with our Cookies Policy, which explains when and why we collect your personal information, how we use it, and why it is important.

Please note that this policy applies only to personal information we collect from you directly and does not apply to information collected from third parties.

References to HOWL Worldwide Ltd are to a private company limited by shares registered in England and Wales under company number 14752221, with its registered address at 55 Loudoun Road, London, United Kingdom, NW8 0DL. For the purposes of this policy, HOWL Worldwide Ltd is the Data Controller.

If you have any questions about this Privacy Policy or want to exercise your rights, please contact us atsupport@howlworldwide.comor write to:

Data Protection Officer
55 Loudoun Road
London, NW8 0DL
United Kingdom

 

What information do we collect and how?

Information We Collect Automatically

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this automatically collected information as "Device Information."

We collect Device Information using the following technologies:
  • Cookies: Data files placed on your device or computer, often including an anonymous unique identifier. For more details about cookies and how to disable them, visit www.allaboutcookies.org.
  • Log files: These track actions on the Site, collecting data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • Web beacons, tags, and pixels: Electronic files used to record information about how you browse the Site.
Information You Provide

When you make a purchase or attempt to make a purchase through the Site, we collect certain information, including your name, billing address, shipping address, payment information (e.g., credit card details), email address, phone number, age, preferences, and online behaviours. We also collect information about your shopping history, including date of purchase, order value, and customer lifetime value (LTV). We refer to this information as "Order Information."

When we refer to "Personal Information" in this Privacy Policy, we mean both Device Information and Order Information.

How do we use your personal information?

We use the Order Information we collect to:
  • Fulfil any orders placed through the Site (including processing payment, arranging shipping, and providing invoices/order confirmations);
  • Communicate with you;
  • Screen orders for potential risk or fraud; and
  • Provide you with information or advertising relating to our products or services, in line with your preferences.
We use the Device Information we collect to:
  • Help screen for potential risk and fraud (particularly your IP address);
  • Improve and optimise the Site (e.g., by generating analytics about how users interact with the Site and assessing marketing campaign performance);
  • Administer the Site and perform internal operations, such as troubleshooting, data analysis, and testing.

We may combine the information you provide with other information we collect to enhance our services and your experience.

Do you share my information with Third Parties?

We share your personal information with selected third parties to enable us to deliver our services effectively. For example:

Order Fulfilment: We share your information with payment service providers to process your payment, fulfilment partners to prepare your order for dispatch, and couriers to deliver your order to you.

Communication Services: Our email service provider handles communications, such as order confirmations and updates. Additionally, independent review partners may contact you to leave feedback about your purchase.

Advertising and Marketing: We work with digital marketing networks and platforms such as Facebook, Instagram, and Google to show you tailored advertisements. These third-party platforms may handle your personal information according to their respective privacy policies.

Analytics and Data Collection: We use third-party tools to collect data about your activity on our Site, including interactions with our products and services. This data helps us improve your experience and personalise content.

Some of these third-party providers may collect information about your visits to our Site using cookies, pixels, or similar technologies. This may include your device’s IP address, browser type, and other pseudonymous data. These tools allow us to enhance functionality, monitor performance, and provide personalised recommendations.

We ensure that all third-party partners handle your personal information with care and comply with relevant data protection laws. Only the necessary data is shared for specific purposes.

Will I receive marketing communication from you?

We may contact you by email, SMS, or WhatsApp (if opted in) to share updates, promotions, or news related to HOWL. You can unsubscribe at any time using the links in our communications or by contacting our Data Protection Officer.

Can I request to have my personal information deleted?

You have the right to request that we delete any personal information we hold about you, unless we are required to retain it by law. To make a request, email us at support@howlworldwide.com. Please note that we can only delete data once orders are completed, and after deletion, we will no longer be able to retrieve your order history.

Withdrawal of consent

I [STATE YOUR NAME] hereby withdraw my consent for HOWL Worldwide Ltd to process my personal data.

Signed by data subject: [STATE YOUR NAME]

Complaints

If you have concerns about how we handle your personal information, you can:

  • Contact our Data Protection Officer at support@howlworldwide.com; or
  • File a complaint with the UK Information Commissioner’s Office (ICO) viawww.ico.org.uk or by calling 0303 123 1113.

Will this Policy change?

This policy may be updated from time to time. The latest version will always be available on this page.

Last Updated: January 2025