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Redefined sextech. Maximum pleasure.

Read our manifesto
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The HOWL 
Pleasure Manifesto

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Our 8 principles of liberation

Principle 1
Pleasure Without Shame

We reject outdated taboos and cultural stigmas surrounding sexual expression. Pleasure belongs to all bodies, genders, and identities—it’s time to celebrate it freely and unapologetically.

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Principle 2
Community Through Connection

Pleasure thrives in community. We cultivate spaces where people can learn, share, and thrive together through events that foster connection and joy.

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Principle 3
Education As Liberation

Knowledge fuels empowerment. Through workshops, conversations, and inclusive resources, we break boundaries, shatter myths, and ensure that everyone has access to the tools and information they need.

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Principle 4
Body-Safe, Boundaries Strong

Trust is the foundation of pleasure. That’s why Howl is created with body-safe ingredients, free of harmful irritants, to support your health and heighten your experience

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Principle 5
Pleasure is Power

Your body’s joy is a right, not a privilege. We believe in uninhibited, unapologetic pleasure that nurtures confidence, connection, and self-love.

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Principle 6
Innovating For Intimacy

We’re on a mission to solve real-life intimacy challenges through thoughtful, science-backed, and innovative products that enhance connection.

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Principle 7
Intimacy is Fluid

Just like Howl, intimacy is adaptable, expansive, and ever-changing. Whether you’re flying solo or connecting with others, pleasure evolves, and so should your tools for embracing it.

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Principle 8
Consent Is Core

We champion open communication, enthusiastic consent, and respect for boundaries—because true pleasure starts when everyone involved feels safe, seen, and heard.

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Discover our products.

Our lubes are carefully produced to maximise pleasure and minimise discomfort.

Check out our Water-based lube for everyday pleasure or our more-durable-than-ever Silicone lube.

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